Startup of the day: FashionTech project Clother

12 September, 2022


Clother provides the fastest and easiest way of clothing shopping. It helps people don't lose time finding a perfect fit.

— How did you come up with the startup’s idea? 

I have started to notice that each time I open an e-commerce platform to buy clothes, I am stuck for hours and can't decide or can't find what I really want. I researched it and found that people spend over 400 hours online shopping globally yearly. I thought I can create a platform that helps me not to lose time and find my best fit in a few minutes.

— How long did it take to reach the prototype or MVP?

The previous MVP was made in a month, roughly. The very first version of Clother was focused on more logistics part. The MVP was just made of a Typeform survey and one stylist that makes manual decisions. We tested it over 10 people so we have seen the interest in having stylists choose your clothes. After much feedback from experts from VCs from Turkey, Japan and India, also, considering the fact that building logistics in the very early stage is intangible, we decided to Pivot and focus only on recommendation quality. Currently, we are working on the basic form of the new version of Clother.

— When exactly did you launch your product? 

The first MVP is planned to be done Mid-October.

— Tell us about the startup’s business model. How do you monetize your product?

Unlike some features, Clother will be totally free for the end-user. The way Clother will make money is affiliation.

— If the startup has already launched the product, what are the results: metrics, income, or any clear indicators that can be evaluated

The previous validation test, surveys and interviews showed that the interest is not negligible. 70 per cent of people wanted to have a stylist service if the service was affordable enough. Also, the boxes of outfits that we have sent, the 50 per cent of items in it were sold out. 

— How many people are working in the startup? 

Currently, we are three people in the team. Recently, I met a remarkably experienced Tech person in the Baku ID event, named Bahruz Aghalarov. He worked in 7 times unicorn company, Bolt as a software engineer previously. Also, there is Medina Ziyadkhanova who is the graphic designer of the team. Yes, I would like to have an employee that would handle financial projections etc. Basically CFO for the team.

— Have you already raised any investments? 

Clother raised $15 000 from SABAH Investments. The purpose of the investment is to build the first marketable product in the next 6 months after the Baku ID event. Right now, the investment is spent on the next iteration of Clother.

— What's next? Tell us about your future plans.

We first met with the CEO of one of the biggest e-commerce platforms that serve Azerbaijan and Turkey. We agreed on a collaboration that we will be partnering with in the next months. They will be the supplier side of Clother and also the service that handles the logistics part. We will integrate the first version of our system into their supply in Mid-November. Then After hitting the first 500 customers, we will be looking for a new round of investment to expand marketing and invest in AI which will be the key to this Startup. 

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